Snubbing customers on social media could cost brands dearly
Each one of us has had at least one experience on a social media network, when a brand did not…
Fashion and lifestyle brands want their share of GST gains from department chains
With the introduction of GST, the tax on rentals can be set off against input tax credits available for other…
What do brands buy on news channels?
Of total television viewership, the share of news in India was 7%, according to data for week 19 from television…